Last week’s decision by my university to instruct me to remove the name of my university from this blog (which was done by a formal letter hand delivered by a courier) was actually the last in a string of events that to the uncritical eye might be seen as connected. The first was an attempt to block my involvement as an expert on the effects of the acne drug Accutane on depression and suicide, a drug which the manufacturer finally pulled off the market just last week because of its multiple toxicities. The second came in the form of attempting to quash publicity related to my book, an honest appraisal of the true risks and benefits of prescription medications, which, due to their effective anti-PR campaign, most of my colleagues at my university didn’t know I had written until just last week.
To whit, there was the unusual circumstance of no coverage in the local Atlanta Journal Constitution, which might be due to the fact that I said that cutting out carbonated beverages with added sugar could cut five pounds in weight per year from your midline, but I think it was more likely a collusion between our PR department and them, or at least the lack of enthusiasm didn’t help. I mean, who would expect that sad rag of a newspaper to do any real reporting, anyway.
In March of 2008 my book, Before You Take That Pill: Why The Drug Industry May Be Bad For Your Health was published by Avery/Penguin. Having a book published is sort of like giving birth to a child. There is all sorts of excitement leading up to it, etc. Part of the excitement is working with the public relations department of your university to come up with ways to pitch it to reviewers and getting it noticed, including writing the press release.
That is why I was justifiably disturbed when on publication day I scanned the internet looking for the press release and couldn’t find it. So I called the public relations person and asked where it was.
“We decided not to release it,” she said.
“Why not?” I asked.
“Because we felt that your publisher was doing a good enough job on that already.”
Well that was highly unusual for this university, who has a supercharged PR department. Most authors get press releases, their own web page for their book, the works. Besides, they had already written it. Why not go ahead and release it? I got the impression that they didn’t want PR for that book, they hoped it would be ignored, because they didn’t want to piss off the pharma industry.
Given how things have gone over the past year for their PR, I think they made a mistake in not issuing my press release. But hey, what do I know.
Anyway, here is the press release that was never… released (sniff, sniff)
The Missing Press Release
DRAFT COPY
[REDACTED] Health Sciences News
http://www.XXXXXX.edu
XXXXX, 2008
Medications Put to the Test in New Book by [REDACTED] Researcher and Author
Media contacts:
REDACTED, but the same who commented on this article.
ATLANTA J. Douglas Bremner, MD an [REDACTED] University researcher, was concerned about the way information was communicated about medications and supplements, so he decided to take action. After two years of doing his own research on hundreds of the most popular medications, he has written a book called “Before You Take that Pill,” which is scheduled to be released on February 28, 2008.
“You have the right to know the risks and benefits of the pills you take and to form an active partnership with your doctor to make decisions about what is right for you,” says Dr. Bremner.
“We all want to live as long as possible,” he continues. “If this book allows you to use medications safely and convinces you to change your diet and lifestyle to prevent disease, I will consider it a success.”
The book covers over 300 of the most commonly prescribed prescription drugs, the fifty top-selling prescription drugs, vitamins, and the best selling herbs and supplements. Also included in the book are drugs that are not used much any more but that are particularly unsafe and haven’t been taken off the market yet by the Food and Drug Administration (FDA).
Dr. Bremner says the U.S. is focused on developing newer drugs. But those drugs are more expensive and drive up health care costs and are not necessarily more effective than the older drugs. He says that pharmaceutical companies are not required to prove that new drugs are better and have fewer side effects than the older drugs they are claiming to replace.
In addition to that, vitamins and supplements and some medications can be avoided altogether if people are encouraged to stick with a healthy diet, exercise regularly and wash their hands to avoid infection.
“Despite the fact that Americans spend twice as much on health care as any other country in the world, we have some of the worst health care outcomes,” says Dr. Bremner. “In a survey of 13 industrialized nations, the United States was found to be the last in many health related measures, and overall was second to the last!”
Dr. Bremner read and analyzed journal articles, editorials, and drug research related to all the medications he describes in this book. Additionally, he reviewed investigative reporting about the safety of the drugs in credible publications such as the New York Times, and he consulted colleagues with specialties related to the medication he was researching.
Says Dr. Bremner “My goal in writing this book is to give patients all the information they need to be aware of the effects of the medications they are taking so that they can have knowledgeable conversations with their physicians, and make informed decisions together.”
Dr. Bremner is professor of Psychiatry and Radiology at [REDACTED] University School of Medicine, director of the [REDACTED]. Dr. Bremner performs research using brain imaging to look at the effects of medications on the brain and brain correlates of mental disorders. He is a board-certified psychiatrist and nuclear medicine physician and has authored or co-authored over 200 peer reviewed articles and book chapters and three books, including “Before You Take that Pill”.
Since that time phone calls to the PR department were efficiently written down and deposited in the trash can. It basically got no coverage in the regular media. But the good news about the cover up is that you can now buy a new copy for a dollar on amazon, or used for five cents. Enjoy!